The Hime Kaido
After the corona disaster, a new form of tourism is now required. Now that the corona pandemic has ended, a new form of tourism is necessary. While addressing the issues of over-tourism and responding to the desires of travelers who want to interact with local regions while preserving resources, we are proposing sustainable tourism here in Nagano Prefecture.
We are focusing on the area around Nakasendo, commonly known as Hime Kaido. Here, there are many traditional crafts that originated from the handiwork of farmers. Travelers can experience the production process, witness the craftsmanship, and enjoy interacting with residents. We have prepared content that to experience local culture with all five senses.
Come and experience the culture rooted in each region from here.